Business Planning brings certainty: Strategy will capture the weight of uncertainty and unease. When you take a breath and unpack that sentence – it makes sense that planning often focuses on internal factors, such as costs and resources, where we have more control.
On the other hand, strategy involves external factors and market dynamics, which are less predictable and require us to anticipate and influence customer behaviour.
Strategy is fundamental to entrepreneurship. It provides direction and purpose, guiding decisions and actions towards achieving long-term goals. Without a solid strategy, even the most well-executed business plan can lead to efficient failure, as it may lack the adaptability and foresight needed to navigate market challenges.
Do you have any specific strategies in mind for your business, or are you looking for some guidance on developing one? Get in touch with Blue Jam Strategy team today.
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